Sgaravatti Trend

Believe in ideas

“The difficulty is not in believing in new ideas,
but in escaping from the old ones “

John Maynard Keynes
The strength of new ideas

La trust in the “new”, here’s what we like about Keynes’s phrase!

We all need look to the future: if we continue to look from the rear view mirror we remain motionless, in fact, we would risk crashing somewhere!

Complaining the situation without proposing ideas and alternatives now seems to have become national sport, but we certainly do not need whining scientist!

We need instead of capable people, able to react and act.

Do to change it can be the solution: we must all work in the present, without thinking about what has been, committing ourselves daily basis.

To progress it means leaving the past behind, and working in the present helps believe in the future.

No more complaints… it’s time to act!

We have heard too many, from too many voices: instead we begin to act to the best of our ability, without regrets and without “but”.

When this period of uncertainty is over, the world will no longer be the same, of course, but it is not said that it will have to be worse.

So, when everything was still closed, the marketing department the company has worked very hard, even in smart working, to review many things: the blog, the site, the communication strategies, and above all their beliefs.

We have become aware we had to to help those who are less fortunate than us, and we have embraced a new project to make our small contribution to change.

Now everything is finally ready, and through the social channels of KalaMitica we have already presented Mamì, a manufacturer of Jams and Smoothies high quality.

A real Made in Italy excellence, however, blocked due to the forced closure of restaurants, hotels and bars.

There is no doubt that the difficulties are enormous, but there is nothing sadder than believing that you are too young to do anything.

So he wrote in 2002 Guido Sgaravatti, father of Antonio, in his book “Seeing the mind”, dedicated to grandchildren.

We want to start from this warning and help us all improve.

For this reason, to continue in the best way in this new project of ours, we also need your help: your advice, your participation and your passion in doing will be important to us.


British economist John Maynard Keynes (1883 – 1946) lived during crucial years for Europe. He went through the crisis of ’29, which involved the major industrialized countries from the United States, and also pronounced on the economic choices related to the involvement of his country in the Second World War. With an unconventional spirit, he elaborated theories that cracked the doctrines on which classical economics had hitherto been based. His ideas helped produce a new model to make room for innovation.

For more information: John Maynard Keynes in Treccani online.

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