Sgaravatti Trend

Believing in new ideas

The difficulty lies not so much in developing new ideas

as in escaping from old ones

John Maynard Keynes

The power of new ideas

Confidence in the ‘new’, that’s what we like about Keynes’ phrase!

We all need to look to the future: if we keep looking in the rear-view mirror, we will stand still, indeed, we will risk crashing somewhere!

Complaining about the situation without proposing ideas and alternatives now seems to have become the national sport, but we certainly don’t need any whining allologists!

Instead, we need capable people who are able to react and act.

Doing somthing for a change can be the solution: we all have to work in the present, without thinking about what has been, committing ourselves daily.

Progress means leaving the past behind, and working in the present helps to believe in the future.

No more complaining…time to act!

We have heard far too much, from far too many voices: let us instead begin to act to the best of our ability, without regrets and doubts.

When this period of uncertainty is over, the world will no longer be the same, of course, but it doesn’t have to be worse.

So, when everything was still closed, the company’s marketing department put a lot of effort, including remote working, into reviewing many things: the blog, the website, the communication strategies, and above all, their own convictions.

We became aware that we had to help those less fortunate than ourselves, and we embraced a new project to make our small contribution to change.

That the difficulties are enormous there is no doubt, but there is nothing sadder than believing that you are too small to be able to do anything.

So wrote Guido Sgaravatti, Antonio’s father, in 2002 in his book ‘Vedere la Mente’ (‘Seeing the Mind’), dedicated to his grandchildren.

We want to build on this warning and help us all to improve.

That is why, in order to best continue in this new project of ours, we also need your help: your advice, your participation and your passion in doing will be important to us.

John Maynard Keynes (1883 – 1946), British economist, lived during crucial years for Europe. He went through the crisis of 1929, which involved the major industrialised countries from the United States, and also pronounced on the economic choices regarding his country’s involvement in the Second World War. With a non-conformist spirit, he elaborated theories that undermined the doctrines on which classical economics had been based until then. His ideas helped to produce a new model to make room for innovation.

For more information: John Maynard Keynes in Treccani online.

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